Ellen Henderson faced a career crossroads after working for a Fortune 500 company for 20 years. The firm announced that it was leaving Dayton, and she could either move to a new city or remain in the area and find another opportunity. The entrepreneurial Henderson chose the latter, and transformed her passion for design and décor into a home staging business that led to a niche in real estate. A licensed agent with Berkshire Hathaway HomeServices Professional Realty in Beavercreek, Henderson is the lone dual Realtor and home stager in the region.
The Accredited Staging Professional Designation™ (ASP™) is the only nationally recognized professional designation for home staging. Henderson gained this certification upon leaving the corporate world in 2007.
“I had extensive experience in project management and customer service, and for years friends and family members had sought my advice for design and décor, so it was a natural fit to turn my passion into a new career,” said Henderson, who has lives in Beavercreek Township with her husband, David.“Most buyers look online before they step into a Realtor’s office. Homes that are professionally staged sell faster and for more money. They tend to be the homes that appear on the short list of properties buyers want to see, and that is critical in a competitive market.”
According to the Association of Home Staging Professionals, staged homes sell, on average, in 11 days or less and for 17 percent more. After cultivating a loyal stable of clients, including real estate agents and firms, Henderson thought to herself, “Why not earn my real estate license, too?” Henderson’s keen eye for design allows her to develop an idea of what makes a home appealing, which benefits the seller and the buyer alike.
“I approach real estate with enthusiasm and passion. Each of my clients receive home staging service and images taken by a professional photographer to effectively market and showcase the property,” Henderson said. “Since buying or selling a home is an important transaction, thorough and prompt communication with your Realtor is crucial, and with my detailed project management and customer service experience, I offer clients peace of mind from the beginning of the relationship through the closing.”
Staging prepares a house for the unknown buyer. It involves neutralizing colors, opening up space and showing the square footage and amenities of the home. The first step of preparing a home for sale typically focuses on minimizing or eliminating clutter. A comprehensive staging plan allows the seller to create a space that is current and appealing.
“Buyers have to see the space. You’re not selling your things, you’re selling your house,” Henderson explained. “Often buyers can’t see the space because people have too much furniture. Using a dining room as a playroom may make sense for the owner, but how you live in your house now is not how it should look when you prepare to sell it.
“Style is also important. The goal is to make the property look like a model home and help the prospective buyer envision their items in the space,” Henderson added. “Cleanliness, of course, is also a must. This is time when people need to invest in a professional cleaning service, or get friends and family in and conduct some deep cleaning, because buyers expect cleanliness, regardless of price point.
Ultimately, home staging is far less expensive than your first price reduction if a home doesn’t sell immediately,” Henderson said. “Selecting a Realtor who provides home staging services, and provides images online shot by a professional photographer, presents your property in the most favorable light from the beginning, and that sets your home apart from other properties in the neighborhood and the area.”
Henderson specializes in working with clients in and around the Fairborn/Beavercreek/Wright Patterson Air Force Base area. Raised in Greene County, she embraces the area and is knowledgeable about the communities.
For more information about Henderson’s services, visit www.yoursellinellen.com.