On a contract and by-the-project basis, Jeff performs the following services:

Press Release Writing, Editing and Distribution

As a former staff writer and editor for newspapers and magazines, and as a nationally published freelance writer, Jeff Louderback understands what editors and reporters are looking for in a story. Jeff can craft press releases written in journalistic style - which editors and reporters prefer rather than self-serving marketing verbiage. Then, using a comprehensive database of media contacts, he sends the press release to appropriate media outlets and follows up to encourage journalists to cover the story.

Additional Writing Services

In addition to press releases, Jeff writes and edits copy for blogs, electronic and print newsletters; brochures and marketing collateral; biographies of business owners, executives and key staff members; company histories; ghostwritten articles and columns; and bylined features.

Web Site Content

Professionally written copy on your web site projects the appropriate image that you want to showcase. Jeff can create your web site copy and incorporate an online press room as well.

Press Kits

When reporters write stories on your company, they need information on your products and/or services, and details about you as an entrepreneur and business owner. Your press kit will serve as a tool that provides reporters with essential information about you and your company. Jeff can develop print and/or electronic press kits that tell your company's story in a way that sparks the interest of reporters.