Press Releases/PR/Media Relations
On a no-contract-required monthly retainer or a by-the-project basis, Jeff performs the following services:
Press Release Writing, Editing and Distribution
As a former staff writer and editor for newspapers and magazines, and as a nationally published freelance writer, Jeff Louderback understands what editors and reporters are looking for in a story. Jeff crafts press releases written in journalistic style – which editors and reporters prefer rather than self-serving marketing verbiage. Then, using a comprehensive database of media contacts, he sends the press release to appropriate media outlets and follows up to encourage journalists to cover the story.
Additional Writing Services
In addition to press releases, Jeff writes and edits copy for blogs and Facebook, newsletters; brochures and marketing collateral; biographies of business owners, executives and key staff members; company histories; ghostwritten articles and columns; and bylined features.
Web Site Content
Professionally written copy on your web site projects the appropriate image that you want to showcase. Jeff can create your web site copy and incorporate an online press room as well.
With his dual background as a journalist and a publicist, Jeff is proficient with developing newsworthy story angles, writing compelling press releases and effectively communicating with print, broadcast and online media members to secure local, regional and national media coverage for entrepreneurs, businesses and organizations.